1 designer, 1 back-end developer
UX/UI design and development
2020 (3 months)
Philanthropy News Digest is a product of Candid where people can read about philanthropy news, nonprofit job opportunities, and RFPs. The site garners around 450,000 page views per month. Candid had recently formed after the merging of two big organizations, Foundation Directory Online and Guidestar so all the products that were now under Candid needed to be rebranded.
This project was immediately handed to me after joining Candid. I was responsible for leading the design and development of rebranding Philanthropy News Digest where I did user research and interface design with a new visual standard.
The rebranded site aimed at making the site informative, visually consistent and improvements were needed in user experience for certain sections.
Restrictions:Limited flexibility to modify html code. The entire site needed to be rebranded mostly with just css, so the design decisions had to revolve around the layout of the current site.
The old version of the site was functional. However, it had parts that were no longer used/needed. It also had visual effects that didn't exist in the new branding guideline.
A series of interviews and meetings were done with the stakeholders and the managers to understand the workflow and strategies for the site. One of the main goals was to simplify the ease of users reading the list of articles.
Survey:I prepared a set of questionnaires asking the users about their behaviour when they read any news site. The survey was taken in person with immediate users (people who visited the library at the org) and also took an online survey from work colleagues.
The search icon was moved to the top for better visibility and use. The survey showed that the social media icons were rarely used and Twitter was the only link related to the site so we moved it to the footer.
The subscribe form had to be visible but not too prominent that it overshadows the footer, so we moved it to the right corner of the footer.
The long list of blog posts was replaced by condensed versions for users to easily scroll through other posts.
The launch of the rebranded site was a huge success. We received positive feedback from our users. The user traction to the site increased as well.
Heatmaps of the site after launch was thoroughly analyzed and maintained for any bugs or issues.