Role
Team
Task
Year
Designer
1 designer
UI design and development
2016
Himalayan Wild Fibers manufactures and sells textile fiber
extracted from a plant that grows wild in the mountain
forests of the Himalayas. Their fair payment for raw
material creates income for villagers who grow crops and
keep animals on subsistence farms terraced into the steep
terrain of the mountains.
Ellie, the founder of the company needed a website revamp.
Task at a glance
- Create a one-page website
- Highlight where the product comes from
Design process
- Meetup with the stakeholder to determine the requirements
- Collect the assets gathered, pictures, products etc
- Take closeup pictures of the product
- Redesign logo
- Build a custom coded site in squarespace for quick turnaround
Problem
Their previous site was just text over an image. We needed to modify it to show the work of the locals, process that goes into making the fabric and add the images of the products.
Logo redesign
The logo needed to convey that the fiber comes from a plant that grows in the altitude of the himalayas (mountains). Ellie wanted minimal design with simple shapes and gave me few reference images. After going back and forth with several different versions, the following logo design was approved.
Website
Ellie needed to have an easy access to the site to make copy edits in the future. She already had a sqaurespace account so we decided to use it to create the site. I wrote custom code for the sections that were not available in the template.
with their natual fibers.
I met Ellie, the founder of the company, when I was in
Nepal. I was referred to her by a mutual friend whose
website I had designed before. This was my first
commercial freelance web project so I didn't know how to
price my work but instead I asked her if she could help
me with my application letter and application fee to
apply to Parsons School of Design, which she gladly
agreed on. With her mentorship and help, I was able to
craft a Statement of Purpose and submit my portfolio to
the school. I was accepted to study MFA in Design and
Technology with 50% scholarship at Parsons School of
Design the very next fall of 2017.